I’ve learned so much about marketing over the last few weeks. Having good contacts is priceless. I’ve made new friends through Facebook, so it’s been wonderful to pick author’s brains on how to get your novel out there.
- Make a newsletter. A site like mailchimp.com is a wonderful way to start. It’s user friendly and if you have questions, don’t hesitate to ask. There’s a first time for everything. Some of these applications can be a bit daunting but playing around with them and asking a mentor when you get hung up is the best way to navigate them. Most of the time, they are self-explanatory or they have help buttons to guide you through the process.
- Post your newsletter link to all your social media. You can share the URL or add it to the site by using the URL in your widgets sidebar on your blog.
- Try to get the newsletter out before a novel release so that you can acquire a list to mail your release info to. You can build up excitement by giving tidbits of your novel, freebies, or deals to the people who have signed up. It makes them feel special and more likely to keep reading your newsletter.
- Keep an online presence. People want to talk to you, find out what you’re up to, even if its washing your cat. Your life matters to them. If they like the way you write, they’ll enjoy knowing you.